Package Design

	modo is used by: design groups, package designers, retail store planners.
	to assist with: food, beverage and package design, mock-ups (for customer presentations, trade shows, market research, sales samples), final production graphics, branding studies, plus retail POS items as well as related marketing campaign materials.

By Igor Hendrih

By Michael Marcondes

By Paul Threadgold

By Tim Cooper

By Roger Harris

	Sean Sykes, Marketing by Design "MBD exclusively uses modo for packaging visualization. We have found that modo's combination of speed, flexibility and outstanding, out-of-the-box render quality surpasses any other 3D software in the same price bracket. Many of our clients now incorporate 3D visualization as a competitive substitute for photography and are more than satisfied with the results." - Sean Sykes, Marketing By Design

modo advantages

Ice Rocks

Tim Cooper

Double, no triple duty
modo helps you both design the package and alternative graphic treatments—all in one software program. modo's subdivision modeling is far more flexible than CAD software and can handle any shape or material from blister packs to tall tins. Need a new golf ball package? modo will let you model the ball, create the hinged package and then show off how the metallic printing on a holographic substrate will look.

Soap with Microbeads

Mike Lynch

Time-Varying Properties
Heard about the new beer cans that change color when properly chilled? This kind of thing is easy to visualize using modo—where any property can change over time. And when the look of the packaging changes according to viewing angle, modo can handle that too—ideal for visualizing lenticular or dimensional printing techniques for example.

Duracell Battery Charger

Sean Sykes

Fast, Physically-Accurate Lighting
modo has one of the fastest global illumination renderers anywhere. That makes your packaging look real because physics are driving the light calculations. And modo supports IES lighting so that packaging can be seen accurately under a variety of real world lights to assess brand impact, visibility, and readability.

Animations and Walk-Throughs
If you can move a camera in modo, you can make an animation. That is perfect for showing how a new slide blister pack or click-lock carton looks from eye-level in a retail setting. Or how about showing how packaging operates? That's also easy to set up in modo by setting starting and ending positions for the slide or cap. You can also use animation to show assembly or unpacking scenarios.

Photoshop Compatible
modo reads and writes PSD files and also uses a layered approach to building up the look of your designs that will make you feel right at home.

Works on Mac and PC computers
Maybe you have a PC at work and a Mac at home. Your license to modo lets you run on both a Mac and PC.

View lots of packaging examples in the Gallery.